Hi Ren

“It is this eternal dance that separates humans from angels, from demons, from gods; and I must not forget, we must not forget, that we are human beings.”

Ren

I found this online while rummaging around yesterday and I haven’t been able to get it out of my head. It’s unlike anything you have seen before: a combination of theater, musicality, and effective video production so brave, authentic, and novel, it’s impossible to turn away.

Well done, Ren.

Jony Ive’s first project at LoveFrom ◙

From Fast Company:

I didn’t see this when it was announced last year, but the logo and typeface for an environmental project “spearheaded by Prince Charles” is absolutely lovely in every way and miles apart from the sleek industrial look that Ive is famous for.

To design LoveFrom Serif, Ive’s team studied original Baskerville punches and matrices. They analyzed the shapes and cleaned them up into digital characters. From there, the team began making Baskerville their own, adding details inspired by other lettering work of the era.

https://www.fastcompany.com/90693444/jony-ives-first-major-design-since-leaving-apple-isnt-what-youd-expect

I’m excited to see what Ive and his new company do next!

Francis Coppola: The creative process behind “The Godfather”

“The Godfather” (movie) stands the test of time as a work of art because of the hard work that Coppola put into the details of translating the literary work into cinema. When you think about the director lugging this notebook with him everywhere on set and using it as the singular resource for coordinating actors, production crew, etc. you get a sense of how he was able to maintain an understanding of where “true north” was at all times.

Key takeaways:

  1. Record impressions as you have them. You only read the book for the first time, once.
  2. Go deeper. In this case, Coppola was pressure-testing the text against the cinematic context. Figuring out what worked, what would be challenging, what could be dropped.
  3. Make your learning visual. Coppola was careful to preserve the underlying text by expanding the margins, using a ruler to point to passages, and then through utilization of symbols (such as asterisks) for emphasis.
  4. Synthesize, synthesize, synthesize. After understanding the text in great detail, creating a library of things he thought could work, and chunking the book into scenes of his own devising, ONLY THEN did he start mapping the scenes and elements so that they would work on screen. His notes about pacing, character development, synopses, etc. come after a meticulous exculpation of the underlying work.
Francis Coppola’s Notebook on ‘The Godfather’

Followup: Found another, even more detailed look at this notebook.

Daily creation

“It is amateurs who have one big bright beautiful idea that they can never abandon. Professionals know that they have to produce theory after theory before they are likely to hit the jackpot.”

“What Mad Pursuit,” by Francis Crick

“Quick and dirty” is far better than “never and perfect.” Once you have something down, your mind begins a dialog with what you’ve started and it will hunt until it reaches some resolution.

Create every damn day. You’ll feel better.