You reap what you sow.
Apple’s app store has been an extremely effective way for them to profit off of developers and the innovations of other companies, but it has frequently exercised anti-competitive practices and capricious and transient app store policies:
Is it any wonder that large companies are hesitant to grant the same bully-tactics on the next possible fore-front of innovation—spatial computing?
When I worked on Kindle, the #1 request was always to make it possible to purchase books from the iPhone/iPad apps. The economics simply do not work when you have to pay 30% of every ebook purchase or content subscription to Apple. This is why you have all of these apps that require enrollment and purchasing from a website before the app works and content can be visible inside of the app on an i-device. No company wants to allow the next wave of economic hostage-taking on Apple’s spatial computing platform.
Unfortunately, when I place my cynical hat upon my head, I expect Apple to carve out one-off exceptions for large providers they need—the YouTube’s, Netflix’s, Spotify’s, and YouTube’s (in the past, as with YouTube, this has been through moves like pre-installing the app on their OS)—and then to play hard-ball with the long-tail of their developer ecosystem.
Indie developers should organize now and hammer out an improved deal with Apple for the spatial computing platform.


