The bear case for Amazon has always been, “well now that they’ve slowed in X vertical,” growth will stall, and investors will run for the exit. It was like this when books were the only thing Amazon sold (we all loved that Amazon.bomb Barron’s article). It was like this when they saturated media sales and then had growing pains in physical retail. Then in soft goods. Now, it’s this way with AWS, advertising, etc. That case is always the same..
As someone who worked at Amazon for most of my career, I am happy to inform you that Amazon is very aware of where their internal growth risk lies and have been years ahead of the curve on it.
And now you have Jassy telling you exactly where that next leg will come from via the Financial Times.
You can’t pretend to be shocked.
Eric Frankl.in 