From Fast Company:
I didn’t see this when it was announced last year, but the logo and typeface for an environmental project “spearheaded by Prince Charles” is absolutely lovely in every way and miles apart from the sleek industrial look that Ive is famous for.
To design LoveFrom Serif, Ive’s team studied original Baskerville punches and matrices. They analyzed the shapes and cleaned them up into digital characters. From there, the team began making Baskerville their own, adding details inspired by other lettering work of the era.
https://www.fastcompany.com/90693444/jony-ives-first-major-design-since-leaving-apple-isnt-what-youd-expect
I’m excited to see what Ive and his new company do next!
Eric Frankl.in 